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Apple Plans Combined iPhone, iPad & Mac Apps

Apple Inc.’s iPhone and iPad introduced a novel way of interacting with computers: via easy-to-use applications, accessible in the highly curated App Store, Bloomberg reports.

The same approach hasn’t worked nearly as well on Apple’s desktops and laptops. The Mac App Store is a ghost town of limited selection and rarely updated programs. Now Apple plans to change that by giving people a way to use a single set of apps that work equally well across its family of devices: iPhones, iPads and Macs.

Starting as early as next year, software developers will be able to design a single application that works with a touchscreen or mouse and trackpad depending on whether it’s running on the iPhone and iPad operating system or on Mac hardware, according to people familiar with the matter.

Developers currently must design two different apps -- one for iOS, the operating system of Apple’s mobile devices, and one for macOS, the system that runs Macs. That’s a lot more work. What’s more, Apple customers have long complained that some Mac apps get short shrift. For example, while the iPhone and iPad Twitter app is regularly updated with the social network’s latest features, the Mac version hasn’t been refreshed recently and is widely considered substandard. With a single app for all machines, Mac, iPad and iPhone users will get new features and updates at the same time.

Unifying the apps could help the iOS and macOS platforms “evolve and grow as one, and not one at the expense of the other,” says Steven Troughton-Smith, an app developer and longtime voice in the Apple community. “This would be the biggest change to Apple’s software platform since iOS was introduced.”

Apple is developing the strategy as part of the next major iOS and macOS updates, said the people, who requested anonymity to discuss an internal matter. Codenamed “Marzipan,” the secret project is planned as a multiyear effort that will start rolling out as early as next year and may be announced at the company’s annual developers conference in the summer. The plans are still fluid, the people said, so the implementation could change or the project could still be canceled.

An Apple spokeswoman declined to comment.

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